Not every poplin shirt is made the same way. Ours are cut from a higher-weight organic cotton, then pre-washed so each shirt arrives crisp, soft, and ready to wear. The weight holds the shape. The wash keeps the softness. Every wear, every time.

Every shirt is designed in our Battersea studio and made in a family-run Portuguese factory we've worked with for years. At £95, a WNU poplin is an everyday shirt at a serious-quality price. It will still be in your wardrobe five years from now. This is the white shirt you'll reach for every week.