"We need to be looking at the lifespan of an item of clothing… As a conscious consumer you don’t want clothes that lose their fit after one wash, you want to invest in stylish wardrobe staples that are good to the planet and will last for years without a huge price tag."
– Pip, Founder of With Nothing Underneath.
One of our key values here at WNU is making you, our customers, the perfect shirt. From the very beginning we knew that everything we made had to be both timeless in its style whilst standing the test of time. It is not just about producing a more ethically made item, but also about ensuring that when looked after properly, that product will last a lifetime.
But how can you care for your shirts so you can wear them every day, time and time again? That’s where we have called on the professionals for their expert guidance and partnered with the brilliant brand KAIR, an ethical detergent company helping you extend clothing life, so that you can buy less and wear more.