WNU BTS: Blake LDN collaboration

Albert Bridge, London.

Recommended season: 
We think Winter; it's very magical when all the bridges are lit up.

Average temperature: 
It's very unpredictable these days - always come prepared.

Distance from WNU HQ: 
0.8 miles

Taking you behind the scenes of our collaborative shoot with Blake LDN.

Shot by Alicia Waite in Battersea, England in October 2020.


As the clocks went back, we were abruptly brought into the Winter season, with shorter days and a nip in the air calling for the re-emergence of our favourite layering pieces, coats and boots. When a bright, wintery day came we seized the opportunity to shoot Blake LDN’s newest collection, styled with our classic WNU shirts.


This lockdown, we’re swapping sweatpants for shirts and knitted jumpers; for casual wear that’s cosy and chic. In this season, layering is the key; we paired the Linen shirts under chunky knits, with the contrasting textures complimenting each other beautifully and proving that linen isn’t just reserved for Summer...



Meet the woman behind the beautiful knitwear, Alice Ashby, who tells us a bit more about her latest collection.

Favourite piece from the collection?

So this season we have two collections! The first is our new CORE collection. A celebration of classics. Six wardrobe staples re-worked, using natural fibres such as super fine wool, alpaca and merino. These styles are the foundation to your wardrobe. 

And then our collaboration with Shoopy Studio - we wanted to encapsulate colour, pattern and a sense of fun to our knitwear. 

Favourite pieces - the Rose Vest and Staithe crewneck in sky blue from the Core. And La Vie En Rose from the collab.

Daily uniform?

Normally speaking jeans and a white Tee, gold jewellery. Right now as we are all WFH (plus I'm pregnant with my third baby) there is a lot of Lycra involved with an oversized shirt (WNU) or one of our oversized jumpers, like the Marina.

Guide to transitional dressing?

Layers! I love dressing down looks like a silk slip dress with a polo neck underneath it and trainers or the classic combo of light weight knit and tailored blazer, jeans.

Your WNU?

I've had in my wardrobe your classic white poplin now for a couple of years which is just such an easy piece to just throw on and you always with white look like you have made an effort! I am coveting the Linen though in lemon yellow and pink grapefruit .. oh and the Lapis! So many!

Greatest joy of your work?

I absolutely love the art direction, planning the shoots and seeing the collections come together. It is such a joy to see all the hard work paying off and seeing it come together!



The core collection is a development of our signature house styles with sustainability at its core. Our focus has been from the natural yarns we choose right back to the traceable farms and then the factories we work with, where possible using local production to reduce the need for transportation. The whole process has been considered. We hope this collection is a series of timeless staples enabling our customers to build a lasting wardrobe. 

Best life hack?

May seem simple but prioritising. As we all have so many things juggling the only way I get through my week with work/ family etc is being super organised. Plus being kind to ourselves, knowing that we are not super women and something has to give. And finally knowing that time off is just as productive and self care is equally important.


Something to give back to?

I've never given blood before but reading about Rosie and Ant Saunt #blood4enzo campaign has really stirred something inside me. As a mother of soon to be 3 children, I can't even fathom the pain of loosing a child. Enzo was 2.5 years old when he died earlier this year of infant Leukemia. There are always a lot of things we mean to do but never quite get round to doing and this is certainly the case for me. 

Loosing a child is completely unthinkable and Rosie and Ant have thrown themselves into creating this amazing and life changing campaign to raise awareness for the need for blood donors in the hope of helping others. As soon as I can I will be donating. 

For more info head to NHS giving blood or Rosie Saunt's instagram


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