WNU DNA: The Charity Round Up 2020


With Nothing Underneath was created to make the perfect boyfriend shirt, but as a business, we wanted to be more than just a product.

Since we were established in 2017, our values have been rooted in ensuring that we practice as ethically and sustainably as we can, in every aspect of WNU.

 When it comes to our staple shirts, we ensure that these are affordable, sustainably sourced and timeless. But when it comes to us - With Nothing Underneath - I wanted to make sure that we used our brand, and our platform, to do good, which is why we made a promise to support a charity every quarter. 

In 2020, we have had the privilege of supporting and raising awareness for a number of amazing charities and your support, however big or small, means everything.

On behalf of all the charities and us, WNU would like to say thank you to everyone who has made donations throughout this year!



Heart Research UK

The charity taking on heart disease. They inspire and invest in life-saving medical research into the prevention, treatment and cure of heart disease, as well as supporting ground-breaking training and education.

When: January – February 2020 

WNU: For Valentine’s Day, WNU created bespoke, limited edition, love note embroidery to go on shirts including. For every embroidered shirt ordered, 5% of the sales were donated to Heart Research UK.


Smart Works

Named as Social Action Charity of the Year 2017, UK based Smart Works provides high quality interview clothes and interview training to unemployed women in need. They harness the power of clothes and confidence to allow a woman to be her best at a crucial moment in her life, giving her the confidence, the self-belief and the practical tools required to succeed at interview and transform her life.

When: March 2020

WNU: To celebrate International Women’s Day, for the two neighbouring weeks, WNU partnered with Smart Works. For every shirt bought by a customer, we donated a second shirt to Smart Works Charity.


Tuesday Night Bites

Giving free food to those in need, Neighbourhood Bites open their doors every Tuesday to offer a hot meal, warm clothes and good companionship to anyone who needs to use their service.

When: April 2020

WNU: Throughout the first Covid-19 lockdown, for 5 weeks, WNU donated 20% of our profits from the sale of each shirt to Tuesday Night Bites to pay for hot meals for someone in need. So, for every 1 WNU shirt bought, 5 hot meals were paid for.


Luminary Bakery 

An innovative social enterprise designed to offer opportunities for women who have had social and economic disadvantages in life. They use baking as a tool to take women on a journey to employability and entrepreneurship, equipping them with transferrable skills for the working world.

When: August 2020

WNU: After the Duchess of Sussex wore our shirt to the incredible Luminary Bakery, we were overwhelmed by the interest in WNU and wanted to see what we could do to give back to them. As of August 2020, WNU is proud to now be listed as a corporate partner and has donated a portion of our profits from the sale of the Poplin White & Midnight Blue shirt.



The first breast cancer charity in the UK to solely create awareness amongst young people, with the aim of instilling the knowledge and tools they need to get to know their bodies.

When: October 2020

WNU: In the last two weeks of October - Breast Cancer Awareness month - as well as using our platform to help raise awareness and share CoppaFeel!’s messages, WNU donated 20% of the profits of every Pink shirt sold.


Tuesday Night Bites 

The same charity that WNU customers helped support in April, but this time we were asking for clothes donations...

When: November 2020

WNU: We ran a clothing drive, asking everyone and anyone to donate warm clothes ahead of winter. WNU customers provided the most amazing support coming down to our drop off to donate clothes as well as posting pieces to us to give to TNB. (You donated so many pieces, we had to hire a van!)

1 comment

Happy new year!
Looking good can also mean we are contributing to doing good!
All the more reason to continue to support you in the year to come.

Gaëtane Rigg January 04, 2022

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