THE ATTITUDE:

In 2021 we launched The Cabana, a short sleeve shirt made of organic linen and organic cotton. We used shell buttons for the first time, which are sustainable because they are otherwise wasted by-product of the food manufacturing process. We loved those so much that we have also replaced all the polyester buttons in the Boyfriend Linen and the Boyfriend Weave shirts with shell buttons.

We also launched The Towel, a high summer capsule consisting of matching shirt and shorts, made from organic bamboo and recycled polyester towel fabric, and corozo nut buttons. Corozo is a sustainable material because the nuts are only ready to be processed when they naturally mature and fall from the Tagua tree, preventing the exploitation of this natural resource through deforestation.

WHAT'S NEXT?

As with any fashion brand we are not perfect but we a striving to constantly implement the most ethical and sustainable techniques and materials. Right now, we are in the process of eliminating all plastic as well as any unnecessary materials from our packaging. We are trailing the elimination of the plastic butterfly that holds the collar stand, the internal cardboard and tissue paper used to fold the shirt and the metal clips that keep the shirts in place.

Most importantly we are in the process of eliminating the plastic bags in which the shirts are sent from the factory to our warehouse, replacing them by a biodegradable and compostable alternative . We will keep researching better alternatives to the plastic collar stiffeners currently included in the Poplin shirts, potentially swapping them for a sustainable alternative like bamboo, that will have longevity, just like our shirts. We are also trialling recycled cotton, seaweed as a raw material, and more buttons made from corozo nuts!